Performance PPC Management:
Google Ads • Seznam Sklik • Meta
Eliminate wasted spend on empty clicks. We build and scale high-converting paid search and social campaigns targeting genuine decision-makers and high-intent buyers. Transparent fixed pricing, engineering-grade server-side tracking, and zero lock-in contracts.
- Žádná % provize z rozpočtu: Nechceme, abyste utráceli více, chceme maximální zisk.
- 100% vlastnictví účtu: Účty patří vám pod vaším IČO, kód i data vám zůstanou.
- Vývojářský tracking: Server-Side GTM, Meta CAPI a Consent Mode v2 přímo v kódu.
- 0 měsíců vázanosti: Spolupráce z měsíce na měsíc podle reálného přínosu.
Where Your PPC Budget Delivers Maximum Return (ROAS)
Each ad network plays a distinct role in the customer journey. We synchronize them into a unified acquisition funnel.
Google Ads (Search, PMax & Shopping)
Capture high-intent buyers the exact moment they search for your solutions. High-converting Search campaigns, AI-driven Performance Max, Google Shopping for e-commerce, and YouTube video ads.
Seznam Sklik & Zboží.cz (Czech Market)
In the Czech Republic, Seznam.cz commands over 40% of search queries—especially among executives and regional buyers aged 35+. Tap into homepage placements, the Partner display network, and dynamic retargeting.
Meta Ads (Facebook & Instagram)
Create demand before buyers even begin searching. Hyper-targeted B2B acquisition for decision-makers, high-intent Lookalike audiences generated from your top clients, and high-converting native Lead Ads.
Why Software Engineers Run Superior PPC Campaigns
Most marketing agencies cannot touch website source code. We are a software house—we build server-side tracking directly into your infrastructure.
Server-Side Tracking & Google Tag Manager
Browser adblockers and Safari ITP block up to 30% of standard client-side analytics. Our GTM server container records 100% of verified conversions.
Meta Conversions API (CAPI)
Direct server-to-server connection feeding first-party conversion data directly into Meta algorithms, completely resilient to iOS 14.5+ privacy updates.
Cookie Banners & Google Consent Mode v2
Full regulatory compliance with GDPR and ePrivacy guidelines without sacrificing modeled conversions and remarketing audience pools.
ERP & CRM Closed-Loop Revenue Sync
We optimize campaigns toward actual gross margin and paid invoices in Pohoda, Helios, or your custom CRM—never on hollow clicks or zero-margin revenue.
Conversion Rate Optimization (CRO & UX)
Great ads leading to a slow, confusing landing page burn money. We optimize load speeds, headline messaging, and form UX to maximize conversions.
Automated AI Bidding Scripts
Custom automated scripts monitoring budget pacing, killing underperforming ad sets 24/7, and instantly reacting to competitor bidding spikes.
4 Steps to Scalable, Profitable PPC Advertising
From diagnostic technical audit to continuous revenue growth.
Diagnostic Technical & Campaign Audit
We thoroughly review your existing ad accounts to uncover budget bleed, irrelevant search queries, and broken conversion attribution.
Tracking, CAPI & Feed Infrastructure
We implement Google Tag Manager, Meta CAPI, Sklik retargeting, and Consent Mode v2. We also clean and optimize e-commerce product feeds.
Campaign Restructuring & Launch
We deploy modular campaign structures with tight keyword matching, negative keyword sculpting, persuasive ad copy, and high-converting ad extensions.
Weekly Optimization & Looker Studio Dashboards
Continuous bid tuning, ad copy A/B tests, and transparent Looker Studio reporting tracking exact cost per qualified acquisition.
Want to truly understand performance marketing?
Explore our practical guides explaining marketing acronyms and modern conversion tracking.
PPC Glossary: What is CPA, ROAS, PNO, and CAPI?
Clear explanations of 16 essential marketing metrics with practical formulas and tips.
How and Why to Track Conversions: Server-Side GTM & CAPI
Why ad blockers and ITP wipe 35% of ad data and how first-party server tracking solves it.
Software & PPC Synergy: Connecting Code with Marketing
We bridge internal ERP systems, CRMs, and ultra-fast web frontends directly with advertising algorithms to maximize net profit.
Real-Time ERP & Ad Platform Sync
Switch smart bidding from gross revenue to real net profit (POAS) based on wholesale margins.
Page Speed Cuts Google Ads CPC by 40%
Higher Google Ads quality scores and superior conversion rates with sub-second page loads.
B2B Lead Qualification & Offline Conversions
Automated CRM feedback loops via Data Manager API to optimize for revenue-generating deals.
60-Second Technical PPC Audit
Find out in 60 seconds whether you are wasting thousands in Google and Meta Ads due to missing server-side tracking, brand cannibalization, or lack of ERP profit margins.
Which metric do your bidding algorithms optimize for?
Standard agencies boast about gross revenue. Real business growth depends on whether algorithms know your actual profit margins.
The algorithm is blind to COGS and profit margins. It frequently burns ad spend on clearance items with zero profit.
Provides basic protection, but remains manual, slow, and unable to react to real-time inventory and pricing shifts.
Maximizes net margin after deducting wholesale costs. Delivers the highest long-term business profit.
Flat Monthly Management Fees with Zero Spend Percentage
Traditional agencies charge 15% of your ad spend, incentivizing them to waste your budget. We charge a fair flat fee—our only goal is maximizing your net profit.
Start / Local Business
Ideal for local service businesses and regional enterprises targeting a single market.
- Management of 1 core platform (Google Ads or Sklik)
- Search Network + core remarketing campaign
- Verified GA4 conversion tracking setup
- Weekly negative keyword review
- Monthly executive performance report
- Zero lock-in contracts – cancel anytime
Growth / B2B & E-commerce
Comprehensive multi-channel acquisition mix for mid-market B2B companies and online stores.
- Full management across Google Ads + Sklik + Meta
- Performance Max, Shopping campaigns & dynamic retargeting
- Server-Side GTM + Meta Conversions API (CAPI)
- Full Google Consent Mode v2 implementation
- Continuous ad copy & landing page A/B testing (CRO)
- Live Looker Studio dashboard + bi-weekly strategy calls
- Priority engineering & senior architect support
Enterprise / Scale
For high-growth e-commerce brands and multi-country B2B enterprises scaling internationally.
- Multi-region international campaigns (CZ, SK, PL, DACH, EU)
- Daily bid optimization with automated AI scripts
- Advanced product XML feed enrichment
- Direct closed-loop conversion sync with ERP/CRM
- Dedicated Senior PPC Architect on direct call
- Guaranteed enterprise SLA and strategic roadmap reviews
All prices exclude VAT. Direct ad spend credit is billed directly to your company card by Google, Seznam, and Meta.
Frequently Asked Questions about PPC Management
Everything you need to know before we launch or audit your campaigns.
1Why choose Foxmate over a traditional marketing agency?
Modern PPC performance is 50% data engineering. If your server-side tracking, Meta CAPI, and Consent Mode v2 are flawed, ad algorithms train on bad data and waste budget. Traditional agencies lack the software engineers needed to modify code, build API feeds, or integrate CRM data. At Foxmate, you get senior software engineers and certified PPC specialists working as one.
2Who owns the advertising accounts and data?
You own 100% of all accounts, tracking pixels, and historic data. We create or manage accounts directly under your corporate entity. You maintain full admin rights and keep everything if you ever choose to bring PPC in-house.
3What is the recommended minimum monthly ad spend?
To generate statistically significant conversion data, we suggest a minimum monthly ad spend of €400 to €600 for localized B2B services, and €1,200+ for e-commerce or nationwide B2B operations. Ad spend is billed directly to your card by the ad platforms.
4Is advertising on Seznam Sklik necessary if everyone uses Google?
For companies operating in the Czech Republic, absolutely. Seznam.cz commands over 40% of Czech search market share, with particularly strong penetration among decision-makers aged 35+ and regional buyers. Lower CPCs often result in higher ROAS than Google.
5How do Meta Ads (Facebook & Instagram) work for B2B companies?
Corporate decision-makers, managing directors, and procurement heads browse Instagram and Facebook outside work hours. With precision targeting, Lookalike audiences built from your CRM leads, and seamless in-app Lead Ads, we engage high-value executives cost-effectively.
6Do you require long-term lock-in contracts?
No. We operate on month-to-month agreements. We believe in earning your trust through verifiable return on ad spend, not contractual penalties.
Nenašli jste odpověď na svoji otázku? Napište nám do poptávky nebo přímo zavolejte na +420 732 414 650.
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and revenue growth plan.
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